In recent years, the digital marketing landscape has become increasingly competitive, leading to the rise of technical SEO as a crucial component of any online strategy. This article presents an observational research study of technical SEO experts—professionals who specialize in optimizing website architecture, code, and overall site performance to improve search engine visibility. By examining the characteristics, practices, and influence of these experts, we gain insight into what it takes to succeed in this dynamic field.

Background

Technical SEO encompasses a broad range of practices that assure search engines can crawl, index, and understand a website effectively. The role of a technical SEO expert is multifaceted