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William Hill revenues enhanced by online betting
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19 April 2013

William Hill said a strong performance in online wagering to boost its first quarter operating earnings by 8%.

More sporting bets were made online than in its betting shops, with an increasing number positioned through its mobile apps.
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The business said, external that although it had a poor Cheltenham Festival, it had better luck in the Champions League.

It was the very first time no English football team had remained in the quarter finals given that 1996.

As such, while the quantity paid to winning bets at the Cheltenham Festival was higher, the money punters put on English teams to progress to the Champions League quarter finals and beyond all went into William Hill's coffers.

The firm stated it had actually likewise enjoyed its best-ever lead to a Grand National, which was won by the 66-1 outsider Auroras Encore.

"It has been an effective start to 2013 in trading terms", said primary executive Ralph Topping.

"Having grown our UK online market share from 10% to 15% over the last four years, we intend to increase our share and are making substantial financial investments in marketing, technology and individuals to accomplish that," he added.
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On Monday, competing bookmaker Ladbrokes warned that trading had been worse than anticipated in the first 3 months of the year.
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The company blamed a drop in benefit from the Cheltenham Festival and lower earnings from high worth gamblers. It included that a high variety of cancelled meetings, since of the severe winter, had actually also affected its results.

Richard Hunter, head of equities at Hargreaves Lansdown Stockbrokers, stated: "William Hill's performance and potential customers remain in stark contrast to the yohaig code difficulties presently being dealt with at Ladbrokes.

"There are, naturally, headwinds, such as the fierceness of competition in the sector and the usually pushed consumer, however these are challenges which the entire industry is dealing with," he added.
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Ladbrokes cautions on slower trading

15 April 2013
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