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In the UK, the use of sex toys is believed to help develop a healthy and positive relationship with partners. The belief that the older generation has a lower sex drive is not common in Britain, a majority of the population from 45 years to 54 years have admitted to using sex toys. The mass merchandisers segment is expected to witness the fastest growth over the forecast period.

If you’re still clinging to your vibrator, more power to you. But there's now a wealth of choice on the market available to those who — like me — are over it, and that’s really exciting. But now, toys like the Uni — ones that don’t buzz but instead offer other types of sensations — are on the rise. For a long time, vibrators were a woman or person with a vulva’s first port of call when it came to self pleasure, or adding a toy to partnered sex to elevate sensations.

The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size&nbsp